Jild can be traced back to 3 generations where craft and craftsmanship has been passed down from fathers to sons. We started when our forefathers settled in Pakistan and established a production house that became a hub of experimentation and exploration. From manufacturing clothing and then shifting to leather craft, later fusing both to produce higher end quality leather goods that are now famously known in Pakistan as Jild Crafts.Our core mantra is: Craft that runs in the family. Not only do we focus on designs and trends, but primarily on quality that can be passed from father to son as a family heirloom. Jild has become widely accepted as a fashion statement and a quality standard when buying leather products for personal or professional use. We have worked with many national, international companies and government sector as well. Our goal is: Manufacture products that our customers can rely on. To achieve this, our products go through extensive durability tests. Every aspect is carefully checked before our products go the masses.VisionTo be a humble abode for artisans, that values the artisan just as much as their craft, catering transnational expressions spanning over transitioning generations and genres.MissionTo sustain an extremely personalized, precisely crafted experience that transcends mere utility and connects the artisans with the community they cater.Core Values1. Connection2. Craft Honorship 3. Education & Training4. Meritocracy 5. Recovery, Reduce, Reuse (waste minimization) 6. Respect7. InnovationCEO MESSAGELeather, just like all other natural mediums, is as close as it gets to working with materials that feel alive. After all its skin, and that skin belonged to the great animals that roamed this earth and are very important for us humans.We pay our gratitude to nature by preserving their skins that will become parts of our lives for years to come. Jild has always crafted products that will remind you of the mother nature and wild outdoor adventures. As these products are built to bear the tough time with you, and become vintage and rusted as your life progresses with the ever-changing times.We try to keep our products as natural as they possibly can be. This change was necessary as with the changing times we are going towards materials that are not natural and I feel that the old ways of craft are slowly dying away. Coming from a family that has been crafting from decades, I feel there is a need to pass on this heritage to new generations. Our products are constantly changing and evolving, to be more connected with our customers. Evolving to an even more rich feel.